What We Asked Our Fabric to Do

Written by Rob, Founder of Petitcocon

Creating our own fabric was never about novelty. It was about solving practical problems.

Most materials in the baby market focus on one or two traits. Softness. Lightness. A natural label. These are important, but on their own, they are not enough. Especially when the fabric is meant for a newborn’s daily life — to be wrapped in, to sleep in, to lie against for hours at a time.

From the beginning, we wanted more.

We wanted breathability. The kind that keeps air moving and avoids trapped heat, even when the room is warm or the baby is swaddled. We wanted moisture balance. A fabric that stays dry to the touch, but still holds warmth when needed. We wanted a soft texture that wasn’t just soft at first, but stayed that way after washing, folding, and daily use. We wanted shape stability. No twisting, no bagging, no hard creases that never relax.

Some of these traits are easy to find on their own. But finding all of them in one natural material is rare. Cotton breathes well, but can dry out and feel flat. Silk is soft and regulates temperature, but can be fragile. Together, they have potential. But blending them well is not automatic.

We didn’t just want to mix fibres. We wanted them to work together. To feel more balanced than either would alone. To behave in a way that supports real life, where babies roll, sweat, dribble, and wake up tangled in sleep.

That is what guided every stage of development. And it still does. Our fabric is not finished. We continue to test its performance, refine its feel, and explore where it can go next. It’s not about chasing complexity. It’s about doing fewer things, better.

Our aim has never been to create a fabric that impresses at first glance. We want something that holds up over time, that gets softer not weaker, and that becomes a quiet part of daily care. Something that works because it was built for how babies actually live.

This is still only the beginning. The fabric we use today reflects what we’ve learned so far, but it doesn’t close the door. We continue to develop, test, and explore new variations, always returning to the same core idea. That natural fibres, if treated well and combined with care, can do more than they are usually allowed to do.