The Design Behind Petitcocon

More Than Fabric

Petitcocon is known for its fabric - and rightly so. It’s the foundation of everything we make. But we’ve never seen design as secondary.

The way something looks, the way it feels visually, matters just as much as how it performs. We believe a baby’s first surroundings - the prints, colours, textures they see every day - should feel sincere, gentle, and quietly full of wonder.

So while our fabric holds the body, our design speaks to the mind. And the heart.

A French Thread Runs Through It

Part of Petitcocon’s aesthetic is shaped by a quiet French influence.

With close family connections in France, we’ve long been drawn to a different way of seeing beauty — one shaped by storybooks, pressed flowers, ceramics, and stillness. This gentle approach to design has stayed with us. 

We carry it into every print, every palette, every white space we choose to keep.

Finding Childhood in Every Print

Whether we’re working with in-house designers or collaborating with artists we admire, the brief is always the same:

We are not creating illustrations. We are looking for childhood.

Every motif begins with a feeling - not a season, not a palette. A detail from a French storybook, a colour remembered from a nursery wall, a shape drawn in the corner of a school notebook.

Our process is quiet. And our intention is simple: to design prints that speak to something honest inside us, and inside every child.

For Every Childhood, Not Just One

We don’t design for a moment. We design for a memory.

Every child deserves space to dream in their own way. Our prints don’t assign identity - they leave room for it to grow. A shell motif may mean the sea to one child, and a treasure to another. A tiny leaf may remind one parent of a holiday, and another of home.

What matters to us is that the emotion comes through.

Quietly. Gently. Honestly.

Discover the story behind our fabric in The Fabric.

Or explore our first collection of prints in our Silk Blended Bed Linen Sets.